Saturday, May 23, 2020
TERRORISM DEFINITION, TEMPLATE, AND EXAMPLES Essay
TERRORISM: DEFINITION, TEMPLATE, AND EXAMPLES In order to determine whether an action is a terrorist act or not, terrorism must first be defined. Terrorism is the use or threatening the use of violence as a weapon to influence a person or a group of people to change policies or influence decisions according to the terroristââ¬â¢s desires. The terrorist can be a single person acting on personal wishes or a group of people with an ultimate goal. The goals of a terrorist are normally political, ideological, or religious in nature. nbsp;nbsp;nbsp;nbsp;nbsp;Once an action has been identified as a possible terrorist act, it now becomes necessary to further explore the reason(s) of the individual(s) behind the action. The elements that areâ⬠¦show more contentâ⬠¦On 20 March 1995, Aum members simultaneously released the chemical nerve agent sarin on several Tokyo subway trains, killing 12 people and injuring up to 6,000 more. This event was carefully planned in order to achieve the goal of drawing members into the group in order to receive more money, the group required all members to donate everything they owned to the organization. This action is an example of an ideological action. nbsp;nbsp;nbsp;nbsp;nbsp;The Hizballah (Party of God) is an organization that has taken actions against the United States, specifically the Marines serving at Beirut in 1983. In this incident, a suicide bomber drove an explosives-laden truck through the inadequate perimeter defenses before setting off his bomb. The resulting explosion collapsed the building, killing hundreds. Hizballah believes that Israel is planning to take over a good portion of the Middle East from the Euphrates to the Nile as God promised to Abraham in Genesis 15:18-21. As far as Hizballah is concerned, fighting Israelââ¬â¢s occupation is not just a national duty. It is a religious obligation that falls within their concept of jihad and they are determined to continue the fight until Lebanese soil is liberated. The Hizballah organization is an example of religious terrorists. nbsp;nbsp;nbsp;nbsp;nbsp;On September 11, 2001, terrorism became a reality to the American people. Osama bin Laden, along with al Qaeda, has risen to the infamous spot as
Monday, May 18, 2020
Obesity And The American Health Care System - 914 Words
Obesity is an epidemic that is putting uncomfortable strains on the American health care system. With just under two-thirds of the American adult population being overweight or obese, a lot of time and effort has gone into uncovering the causes of this rise in the weights of American citizens. Several theories have been developed to help solve the mystery of Americaââ¬â¢s rising size. Obesity cannot be traced back to a single factor, but rather many aspects have contributed to the rise of obesity in America. Parental influence, media exposure, and individualââ¬â¢s rate at which they metabolize food all play a significant role in contributing to obesity in America. The threat of obesity in this country is growing, and as a nation it is imperative that we understand the underlying cause of the epidemic, and prepare a comprehensive plan on how to tackle it. It is imperative for the nation heath to better understand the causes of obesity in America. The Physiological Theory of Obesity draws a distinctive link between overweight parents, and the possibility of their children being overweight. It has been recorded that if one parent is obsess, then the child of that parent has a forty percent chance of being obese. If both parents are obese, the change of the child being obese jumps to 80 percent. The clear connection between a parentsââ¬â¢ weight and a childââ¬â¢s chance of becoming overweight is alarming. While one cannot infer causation from correlation, the statistics may point to theShow MoreRelatedWhy The United States Ranks So Poorly During The American Health System869 Words à |à 4 Pagesmore on health care than any other nation in the world, but ranks poorly on every measure of health statusâ⬠( Schroeder,1). Schroeder discussed the two main reasons why the United States ranks so poorly on every measure of the health system. One of the reasons for the low ranking in the American health system is ââ¬Å"the pathways to better health do not generally depend on better health careâ⬠(Schroeder, 1); the fact that we have access to advance tools and technologies in our health care system does notRead MoreEssay On Low Income Children1655 Words à |à 7 Pages Obesity Rates in Low-Income Children Community and Global Health, NUR 355 University of Maine, Augusta Erica M. Merrell Obesity Rates in Low-Income Children All Americans are at risk of developing obesity, with an obesity rate of 36.5% of the population (Center for Disease Control and Prevention, 2017). The increase of obesity in the United States has led to the development of other costly comorbidities, such as diabetes, cardiovascularRead MoreChildhood Obesity : Argentina, Argentina1586 Words à |à 7 Pages Childhood Obesity in Buenos Aires, Argentina Malaijah D. Thompson University of California, Los Angeles Childhood Obesity in Buenos Aires, Argentina There are many indicators of poverty. One indicator of poverty is obesity; it mostly affects families in low socioeconomic levels. Obesity has become an epidemic rising across the globe. Recently, childhood obesity is becoming a prevailing problem in the urban areas in Buenos Aires, Argentina. Argentinaââ¬â¢s rates are rising at a levelRead MoreObesity Is A Major Health Epidemic1264 Words à |à 6 PagesThe topic chosen was on obesity, the reason why this topic was chosen is obesity has now become a major health epidemic. Americans are increasing becoming overweight, which is leading to several major health problems that is costing our health care systems billions of dollars a year to treat. This is a health related problem that can be prevented if individuals were to make better choices when it comes to their diet and activities. The reason these three articles were chosen are they provide primaryRead MoreHealth Care Of The United States1275 Words à |à 6 PagesThe debate abou t health care involves issues concerning the right to have health care insurance as well as those 65 and older, obesity epidemic, smoking and how each of these topics affects health care in the United States. The number of people with health insurance has steadily increased along with the population of those 65 and older, who face additional challenges when it comes to seeking health care. The projected increase of Americans classified as obese or who smoke has also had an impactRead MoreRole Of Policy On Health Care Essay1094 Words à |à 5 Pages Role of Policy in Health Care Student Name Institution Affiliation Ã¢â¬Æ' Role of Policy in Health Care Ek, R., Goolsby, L., Wengrovius, E. (2011).The national policy outlook for 2011. Policy Practice, 69(1), 16. The health care executives should actively coordinate in problem planning and preparation activities, striving to ensure that their exigency operations plan fits within the whole community plans and represents an accountable approach to the risks an organization might undergoRead MoreThe Health System Of The United States Essay1487 Words à |à 6 PagesU.S. health system to help treat them once arguably preventable health issues arise, why not take the opportunity to use the same system to help combat these unhealthy behaviors from the start. The U.S. health system could implement more educational opportunities, specific prevention programs, help reduce health disparities, increase health literacy, and offer incentives for healthy behaviors. Prior to determining what specific actions and policies to take within the U.S. health care system, we mustRead MoreObesity : Obesity And Obesity1554 Words à |à 7 PagesEnglish 3H 19 April, 2016 Obesity in America What is obesity? Obesity simply means to be overweight. There are 4 classifications of weight; underweight, healthy weight, overweight, and obese. Doctors classify the different types of weight by Body Mass Index (BMI). BMI measures body fat based on height and weight. Many people think that they are not overweight. But America has a very high percentage of obese people. America is the number one leading country of obesity. There are more obese childrenRead MoreObesity : Obesity And Obesity798 Words à |à 4 Pages Obesity Close to over one-third of adults living in the United States are obese (Diet and Obesity). Unfortunately, one third of children in the United States are also obese or overweight. Obesity has grown throughout the United States and has led to major health problem and can even be fatal. About 365,000 or more people die every year due to obesity. With numbers increasing obesity should be furthered examined to help prevent these conditions in Americans. The government shouldRead MoreWhat You Eat Is Your Business894 Words à |à 4 PagesObesity is a rising epidemic that has long plagued the citizens of America. Unfortunately, the fight to end obesity has opened a gateway for governmental control over the personal lives of American consumers. At first glance, many Americans might be convinced that congressââ¬â¢s efforts to eliminate this concerning health issue is favorable to society as a whole. But on closer investigation, it is easily seen that the governments influence on such a pe rsonal matter produces the antithesis of beneficial
Monday, May 11, 2020
Political Ideologies On Politics, Economics, And Morality
Political ideologies are a set of ideals and beliefs that outline how change should occur, social order, and the role of the government. These ideologies can influence peopleââ¬â¢s perspective on politics, economics, and morality. They are capable of launching social movements, starting wars, and creating new nations. There is a broad spectrum of political ideologies some of which that include anarchism, communism, socialism, liberalism, conservatism, and fascism. Anarchism calls for the abolition of a centralized government and encourages participatory democracy. Anarchism is a broad ideology that includes individualists and collectivists. Individualist anarchism emphasizes the importance of individual autonomy to prevent anyone from havingâ⬠¦show more contentâ⬠¦Unlike socialism, communism cannot work in a capitalist society. It requires and authoritarian party who makes the decisions for the majority. In theory, communism seems to have the potential to be successful; it promotes equal rights and equal opportunity. However, true communism has yet to be successfully implemented. Both communism and socialism are based on creating equality through communal ownership of property, but a socialist society would distribute wages based on productivity rather than need. Unlike communism, socialism can work in a democratic society. Communism calls for a violent revolution and Socialism believes change can happen through participatory democracy. Socialism focuses on changing the economy, whereas communism seeks to change the economy and political systems. With socialism the citizens get to collectively decide who will represent their common interests. A true socialist society has not yet been created, but there are elements of socialism in democratic and capitalist societies through services such as universal healthcare and public education. The age of enlightenment questioned traditional economic, political, and religious systems and brought about advancements by using logic and reason. During this time, classical liberalism was developed with the principle that it is the governmentââ¬â¢s job to secure natural rights for the people it serves. Influential thinkers of this time such asShow MoreRelatedClassical Liberalism Vs. Modern Liberalism Essay1534 Words à |à 7 PagesAs Thomas Paine once said ââ¬Å"I believe in the equality of manâ⬠, equality is a progressive ideology that humanity has struggled long and arduously to fully achieve. (PP classical liberalism) According to the Bond textbook, ââ¬Å"Ideology is a consistent set of values, attitudes, and beliefs about the appropriate role of government in society.â⬠(Textbook, page 22) The movement that spanned during the creation of the United States was called classical liberalism. What is liberalism? Classical Liberalism couldRead MoreThe Importance Of Political Socialization1535 Words à |à 7 PagesThe main task of political socialization is to shape an individualââ¬â¢s political orientation, attitudes, and behaviors so that they fit into a particular political system (Lee Zhan, 1991). Existing literature assumes oneââ¬â¢s most important political attitudes are shaped relatively early in life, and that they remain stable in subsequent phases of life (Quintelier Hooghe, 2011). As political participation is a habit shaped early in life (Valentino, Gregorowicz Groenendyk, 2009; Aldrich, MontgomeryRead MoreThe New Right Essay1590 Words à |à 7 Pagesgovernment involvement beyond the established conservative view of governmentââ¬â¢s role. Although New Right politicians made admirable advances to dissemble New Deal economic policies, the movement as a whole counters conservativism and the ideologies that America was founded on. Although the New Right adopts conservative economic ideologies, its social agenda weakened th e conservative movement by focusing public attention to social and cultural issues that have no place within the established Old RightRead MoreEssay on American Political Parties1300 Words à |à 6 PagesPolitical parties are critical structures in the modern society and universal phenomena in most democracies. In fact, they form major objects of intensive study as they are usually the centre of political and social power. They engage in most activities that are of significant consequence in the lives of citizens and link the common populace to the government. Therefore, it is important to understand political parties fully from every perspective of political systems so obtain their real importanceRead More American Conservatism Essay1092 Words à |à 5 PagesAmerica. A set of promises and goals devised by conservative congressional representative Newt Gingrich. In 2000 the Republicans (modern conservative party) would retain the Congress and capture the White House. Conservatism has been a leading political ideology since the inception of the United States to recent Presidential and Congressional elections. Over the last 230 years, conservative ideas in America would evolve to become a distinct brand of conservatism. The first conservative party in theRead MoreBook Review of Sandal1245 Words à |à 5 Pages(2009), Michael J. Sandal argues that politics and society require a common moral purpose beyond the assertion of natural rights like life liberty and property or the utilitarian calculus of increasing pleasure and minimizing pain for the greatest number of people. He would move beyond both John Locke and Jeremy Bentham in asserting that a just society cant be achieved simply by maximizing utility or by securing freedom of choice (Sandal 261). Justice and morality involve making judgments on a wideRead MoreThe Politics of Edmund Burke as Related to Classical Liberalism and its Derivatives835 Words à |à 4 PagesEdmund Burke was a political philosopher and a member of British Parliament who is generally considered to be the founder of modern conservatism. His politics are a fusion of other political theorists, and thus arent particularly cohesive or systematic. However, Burke is an importan t figure in the history of political thought and he was known for his ability as an orator and statesman. Burke saw society as if it was an evolving organism. He felt that, like a body, all aspects of a societyRead MoreThe Significance for Economic Anthropology of the Work of Marx and Durkheim1557 Words à |à 7 Pagessignificance for economic anthropology of the work of Marx and Durkheim? Introduction The works of Karl Marx and Emile Durkheim have proved that they were indeed the finding fathers of modern social theory during the late 19th to the early 20th century. Along with others (i.e. Weber, Simmel, Veblen etc.) they had laid down the foundations of our understanding of the relationships that are held between culture and society on one hand, and economic activity on the other hand. Marx saw economics in terms ofRead MoreThe On The House Of Medici1245 Words à |à 5 PagesBy looking at the political history of major world powers, we are clearly aware of the events of legitimation crises: the House of Medici was confronted by the people under the influence of religious Savonarola; American Civil War emerged from a conflict of ideologies of the North and the South; Southeast Asian countries went through unsuccessful and even destructive decolonization; Communist China was challenged by large-scale protests after the East European upheaval. It is definitely a seriousRead MoreThe Development Of Liberalism After The Chinese Economic Reform And Open Up1708 Words à |à 7 PagesFriedrich von Hayek elaborates the necessity of economic freedom to the formulation of liberalism. In the 1980s, China, a country undergoing dramatic economic program, worshiped Hayekââ¬â¢s idea, and fiercely debated the extent of government interventionism in this entire process. Following Hayekââ¬â¢s logic, a pure and complete economic freedom would inevitably lead to political liberalism. In contrast, a manipulated economy, like the one China developed before 1977, suppressed consumersââ¬â¢ freedom, and facilitated
Wednesday, May 6, 2020
Nutrition is Right for Everyone Essays - 1391 Words
Food is a necessary part of life. Animals, plants and other organisms take in food substances and process the nutrients within their bodies. Without food humans lose energy, concentration, and control of their bodies. While plants donââ¬â¢t have many options when it comes to food, humans have so many options that it is sometimes hard to make good healthy decisions when it comes to nutrition. In order to receive proper nutrition, it is important for children to receive three healthy and balanced meals a day. While most parents insist upon their child eating breakfast in the morning and a healthy dinner at night, parents cannot control what their child eats at school. There are so many choices in school cafeterias that some children mayâ⬠¦show more contentâ⬠¦Some schools do accept parent volunteers to be cafeteria aids, but these volunteers are so busy making sure the kids donââ¬â¢t taunt each other or make a mess with their food that there is little time to actuall y see what the kids are eating. Lunch periods are very short and kids are ushered through the lunch lines as quickly as possible. It is very difficult to make healthy choices when there is so little time to think about what one is putting on their plate. This pertains to junk food, but it also pertains to the regular entrà ©e. When given the choice between to green things, jell-o and broccoli, a child wonââ¬â¢t consider which item is better for them. They will just grab the first one that they set their eyes on. Treats that are not part of the school meal may tempt some children, but they donââ¬â¢t tempt all children. An article in Mothering magazine states that, ââ¬Å"Many adults assume that kids prefer junk food to healthy foodâ⬠(Andre, 31). However, researchers disagree. A recent study performed at Harvard School of Public Health reveals that children who were served a standard school lunch left more food on their plates than children who were fed nutritious lunches (Andre, 31). This study proves that children were more inclined to eat all of their balanced meals and cared less about wasting their traditional school meals. Children can notice the difference between fresh foods and precooked or reheated meals. Nutritious hot lunches areShow MoreRelatedThe Basics of Nutrition1764 Words à |à 7 PagesRunning Head: GETTING TO THE BASICS Nutrition Health Nutrition is the study of the processes involved in the acquisition of substances, called nutrients, needed by a living organism to survive and grow (Healia, 2009). The body of the organism cannot produce these nutrients on its own and must thus be ingested from outside sources in sufficient amounts. Essential nutrients must be ingested on a daily basis from the diet so that the body can perform normal functions on a daily basis. They areRead MoreWork Experience Research Paper914 Words à |à 4 PagesWhat prior work experience do you have in this field? After I graduated in 2007, I went right into child nutrition, so I did a lot with WIC (a federally operated Women, Infants and Children program) and I also did consulting as well, specifically for children with autism. I did different meal planning and things like that, but my whole career pretty much has been child nutrition, and that is what my passion is. What made you say yes to taking a job in Blythe? It was fortunate accident--- I wasRead MoreThe National Lunch Program1342 Words à |à 6 Pagesabout school lunches may not know the facts and the guidelines that food and nutrition departments need to follow when cooking for students. Thus, it is important that the lunches served to students are nutritious and healthy for them so that they can perform their best in class and are able to grow to be healthy adults. School lunches that follow the National School Lunch Program (NSLP) guidelines encourage proper nutrition for students because they contain numerous fruits and vegetables, whole grainsRead MoreHuman Rights And Social Justice1735 Words à |à 7 PagesAmerica,â⬠2016). This makes the job of social workers difficult because it is very devastating to watch children go hungry. In our group presentation, the main topic we chose that relates to human rights and social justice is, child hunger, my paper will be focused on the contributions I presented. Human rights/ social justice issue: As developing social work professionals, the National Association of Social Workers (2016) discusses that; we are established through social change in order to ensure thatRead MoreThe Proper Nutrition1699 Words à |à 7 PagesThe Proper Nutrition Many people across the globe are fascinated by showy commercials about losing weight. Often, these commercials guarantee that their customers will lose up to ten pounds in less than a week from using a fancy gizmo gadget workout machine. Some offer their viewers a diet plan that consists of little foods that make most people binge by the end of the program. The viewers are drawn to these commercials because theyââ¬â¢ll believe what anyone says on television, and most of the timeRead MoreAmericans Are Expecting More From Everything, Whether It1199 Words à |à 5 Pagesbegin tackling the obesity problem in America, we must educate everyone on the proper nutrition and healthy food choices. The United States Department of Agriculture has revised the food pyramid in 2011 and replaced it with the MyPlate initiative (United State Department of Agriculture, 2011). The MyPlate program allows you to input your age, weight, height, gender together with physical activity level to design a food program that is right for your BMI to support your current weight. It not only breaksRead MorePublic Health Nutrition ( Phn )1700 Words à |à 7 PagesPublic health Nutrition (PHN) is the promotion and maintenance of nutrition related to health and well-being of populations via the organised efforts and informed choices of society (Hughes et al, 2012). Public health nutrition focuses on solving nutrition related problems, however focusing on developing interventions in the population; it also draws upon the principles of health promotion (Caraher and Coveney, 2004). Landman, Buttriss and Margetts (1998) outlines public health nutrition in focusingRead MoreThe Nutrition Improvement Of Childhood Obesity And China, Calls For Quick And Effective Interventions Essay1436 Words à |à 6 Pagesto improve dietary patterns in childrenââ¬â¢s lives. The Chinese government has decided to take action and started by changing policies and creating programs that can tackle this disease. In the Nutrition Improvement Work manager approach approved by the Chinese government, nutrition interventions include nutrition education, and guidance (Huijun Fengying, 2013). In 2009, National fitness model regulations increased the physical activity in the country (Huijun Fengying, 2013). Government programsRead MoreNutrition For Kids : Nutrition1704 Words à |à 7 Pagesbody weight or 2-3 liters per dayâ⬠(healthyeating.sfgate.com). Good nutrition means getting the right amount of nutrients from healthy foods in the right combinations. Knowing about nutrition and making smart choices about the foods you eat can help you achieve good health. Good health avoids obesity and a great number of illnesses. Nutrition for Kids Nutrition is very important for everyone, but especially for kids. Nutrition is directly linked to all aspects of their growth and development. ItRead MoreThe Chemical Building Blocks And Nutrition1274 Words à |à 6 Pagesthe most is the chemical building blocks and nutrition. Nutrition can be defined as nourishment and the process of selecting, preparing foods and getting those foods into our bodies then use them as raw materials for growth and development, vitamins, minerals and fuel for energy that would keep our bodies functioning in a proper way. Chemical building blocks of life are basic components for natural and organic synthesis that are necessary in our nutrition. They can be identified as chemical groups
Arthur Miller and the American Dream Free Essays
As Voltaire once said, ââ¬Å"Each player must accept the cards life deals him or her: but once they are in hand, he or she alone must decide how to play the cards in order to win the game. â⬠Similarly, my grandfather compares people to decks of cards. He believes that for each person, different cards are missing from the deck, accordingly giving each person different abilities. We will write a custom essay sample on Arthur Miller and the American Dream or any similar topic only for you Order Now In this example, fate is literally in the cards. Though an unsuccessful salesman, Willy Lomanââ¬â¢s infallible belief in his dream shows that he never considered the salesman card was ââ¬Å"missingâ⬠from his deck. The notion of the American dream falls back on the blind optimism and faith of Americans. In Death of a Salesman, by Arthur Miller, Willy Loman futilely chases the American dream, which is an unattainable, impossible fantasy to Miller, used to show the blind faith in Americans, and depicted as a character flaw rather than attribute in the protagonists of the play. To begin, the tone of the novel set by Arthur Miller is a critical and cynical attitude towards the idea of the American dream. A widely accepted definition of the American dream is the perception that through hard work, one can achieve a life of personal and material happiness. Moreover, the representation of the American dream in the play is at odds with the general belief that hard work generates success. Willy tells his sons, ââ¬Å"Be liked and you will never wantâ⬠(33). If this were actually the case, his hard work combined with being well-liked would have been the recipe for personal and materialistic happiness. Though Willy Loman is constantly working, his obsession with the superficial qualities of being liked contrasts with the more tenacious and rewarding understanding of the American dream. Miller shows us just how unbelieving he is in the American dream when he wrote the plot of Death of a Salesman, in which the protagonists chase unattainable desires. Through Millerââ¬â¢s critical take on the American dream, he is trying to portray that Americans are blindly faithful and optimistic; Miller openly criticized such a principle. Happy says on page 23, ââ¬Å"Youââ¬â¢re a poet, you know that Biff? Youââ¬â¢re aââ¬âyouââ¬â¢re an idealist! â⬠Making Biff an idealistic, underachieving son of a daydreaming failure adds to the irony of the American dream in the play. Another example of the authorââ¬â¢s perspective was the way in which Miller suggests that the idea of the American dream hinders people from enjoying the success they have already achieved, in Willyââ¬â¢s case, having a loving family. The Lomans were optimistic during situations where it was unwarranted; their expectant approach to failure and disappointment is more proof of Arthur Millerââ¬â¢s disapproval of the American Dream. Because Arthur Miller believed the American Dream was chased in vain, he portrayed it as a character flaw rather than an attribute in the protagonists in the play. Willy Loman, the protagonist (as well as his own antagonist), brought himself to his own demise when he could not discern his own life from his Dream. Millerââ¬â¢s antagonistic approach towards the various get-rich-quick dreams Biff, Happy, and Willy entertained also shined through at the impossibility of their execution. His hostility towards facets of the American mentality comes through in the self-destruction of Willy because of his all-consuming dream. For the same reason, Biffââ¬â¢s longing for the symbolically free West showed that Willy instilled his blind faith and materialistic desires in his sonââ¬â¢s dream as well. Biff asked Happy with enthusiasm, ââ¬Å"Listen why donââ¬â¢t you come out West with me? â⬠(23). Although intending to come to terms with his own life, Biffââ¬â¢s longing for the West is glorified by his fatherââ¬â¢s undying faith in his own Dream. Biff and Willy Lomanââ¬â¢s dependency on their fantasies show another, more negative, aspect to having dreams. Death of a Salesman is one of the foundational texts describing the American dream. Arthur Miller wrote the play in the mindset of an adversary to the American dream. Death of a Salesman displays Millerââ¬â¢s disapproval for the American dream and blind optimism, and displays chasing a dream as a weakness rather than a strength. In the play, Arthur Miller shows us that although it is important to teach of success, it is equally important to prepare for failure. In a game of cards, you can have all the strategy in the world, but fate is in the draw. How to cite Arthur Miller and the American Dream, Papers
Importance of Business Proposal-Samples for Students-Myassignment
Question: Write a Business Proposal for any Significant Organisational Issue. Answer: Introduction This business proposal is about the incorporation of the digital marketing network in order to enhance the profitability of the business. It is found that those organizations that do not implement the digital marketing in their firm cannot be able to compete in the market for the long period [1]. Therefore, it is considered as the one of the main organizational issue that needs to be resolved in the prior manner. The organization belongs to the clothing sector and the researcher of the report found that with the help of the digital marketing the firm can improve the sales and can be able to promote the products in the most effective and efficient manner. Additionally, this proposal will also enhance the understanding of the relevant authorities towards the goals and objectives that need to be achieved by the company in the limited period of time. Furthermore, the researcher will identify the costing structure along with the timeline of the project activities that need to be analyzed by the management of the organization. However, this proposal will also discuss the benefits that can be attained with the digital marketing. As a marketing manager, the researcher will put the views that would support the incorporation of digital marketing in the business. This would also enhance the understanding of the higher authorities of the organization towards the significance of the digital marketing in this era. Structure It has been found that those organizations that are able to analyze the activities that are involved in structuring of the project can maintain their position in the market for the long period of time[2]. Considering this in mind, it is found that 3 phases should need to be followed in order to structure the digital marketing idea in the organization. Phase 1: A series of interviews with the senior digital and the non-digital marketers should need to be conducted which eventually help the company to lead to various sectors of the market in the limited period of time. Phase 2: A survey or the research should need to be done in order to highlight the main issues that are related with the digital marketing. Phase 3: An online survey should need to be conducted in order to gather the information regarding the feedback of the relevant customers by the relevant senior staff. This is how the marketing manager would make the structure for the implementation of the digital marketing in the clothing organization. Cost (Estimated) It is highly significant for the marketing managers do consider the cost for the implementation of digital marketing in an organization[3]. In addition to this, it can be stated that costing can be done on the rough market average. However, one cannot be sure to estimate the exact amount for this. Digital Marketing Contract Cost The contract for digital marketing revolves around the figure of $1000 - $5000 yearly. In the current scenario the companys management should need to sign the contract for the digital marketing. The Average Cost for Retaining the Digital Marketing Contract in Industry The average fees for the digital marketing contract in the industry is in between the range of $2000- $3000[4]. However, in Europe it is a lot lower. Cost for Having SEO and PPC services It is important for the organization to use all the services of PPC and SEO. It is due to the reason that it help the company to boost the performance of the business in the most productive and efficient manner. However, the cost of these services for the current clothing organization would be around $5000- $6000 annually. The researcher of the proposal has highlighted all the main costs of the project as the manager of marketing of the current organization. Therefore, the relevant authorities in the finance department of the company should need to take notice and evaluate the overall budget for the project. Timeline of the Project It has been observed that making the timeline of the project is one of the most integral elements for the formulation of the project[5]. In addition to this, it can be stated that timeline of the project helps the management to align their goals according to their priorities for the project. On the other side, it further assists as the guideline for all the employees, as by watching the time line the staff members can be able to know that what things they need to done first and what next. Considering the timeline for the current project, it is found that as the marketing manager one should need to prioritize the things in order to implement the digital marketing in the company in the most productive manner[6]. Set the objectives for Digital Marketing Implementation The management of the organization should first need to analyze the importance for the implementation of the digital marketing in this era[7]. Along with this, the benefits that can be attained with the digital marketing must be the objectives of the project; To capture the market for the clothing brand in the entire globe To enhance the profits by promoting the clothing company in many of the regions To improve the performance in the production by being in the market These are considered as the main objectives that need to be fulfilled by the organization with the implementation of the digital marketing. However, as the marketing manager the researcher is aware about the importance of digital marketing in gaining the attention of the audience in the limited but for the long period of time. Analyze the Past Performance of the Company The higher officials that include; the CEO, CFO, Managers and the leading authorities must need to examine the performance of the organization in order to have an idea in the most accurate manner[8]. As the marketing manager of this organization I found that it had become difficult to promote the product in the masses without the digital marketing. Hence, considering this in mind it can be stated that the implementation of the digital marketing would help the company to grow in the most successful manner[9]. In addition to that, it has been found that digital marketing also provides an edge to the company over the other competitors of the market. This is the main reason that most of the organizations now prefer to adopt the digital marketing techniques as it can help the management of the organization to enhance the level of their performance in the most productive manner. Set the Budget for Digital Marketing Implementation Setting the budget for the implementation process of digital marketing is considered as one of the main factors. The main reason behind this is; it provides the organization an opportunity to rule the market. Hire the Experts in SEO Services It is very significant to hire the experts for the SEO services as well as for the content development[10]. It is due to the reason that it provides the most effective way for the organization to improve their performance in the market as it captures the targeted audience. Select the Targeted Audience for the Digital Marketing The management of the organization should need to decide that who would be the individuals as the customers for their clothing company. For the current company, it can be stated that the targeted audience on the digital platform would be the youngsters who like to wear fashionable clothes. Involvement of Marketing Manager in the project The role of the marketing managers is referred as the main back bone for all the new projects. Marketing managers are the individuals who have the brief analysis of the market and they are also aware about the weak points of their organization in the market[11]. Therefore, they are most important persons for the formulation of the digital marketing plan. There are several reasons for this; one of the most important elements is that they can use all the techniques that are required to be used in order to beat the competitors[12]. For this project, the researcher as the marketing manager would suggest all the strategies that can be helpful in obtaining an advantage over the other companies. The marketing manager would also make sure that data which will be used on the social platforms are meeting the criteria of SEO standards. Along with this, the marketing manager would use all the techniques required to gather the attention of the targeted segment of the market in the most effective way. Benefit of the proposal There are so many benefits connected with the formulation of this proposal. The most highlighted benefit of this proposal is that; it provides the in-depth information about why an organization is required to incorporate digital marketing. Along with this, the significance of the project has been highlighted by showing the higher margin of profits with its addition. Also the investors and the other authorities can be able to know about the costing for the project. It is denoted that costing of the project should need to be done in the most effective way so the entire foundation of the project can be built on the most accurate manner[13]. As the marketing manager the researcher has used all the techniques and identified all the relevant issues that can be arisen with the implementation of the digital marketing for the clothing products[14]. The management along with the shareholders of the company is able to identify about the profits and loses that are connected with the project. Thi s is the most basic benefit that can be attained by the formulation or the creation of the proposal. Conclusion In a nutshell, it can be stated that digital marketing is the need of this era. It is due to the reason that it provides an edge to capture the targeted market in the most effective and efficient manner. Along with this, it also provides a platform to the organization to promote and sell their products in the market and among the masses. As the targeted segment of this clothing company are the youngsters so digital marketing would be the best platform for the company to promote their products on the social media websites. It is due to the reason that it is the most widely used platform in the entire globe by the youngsters. Therefore, it can help the company to increase their sales with the digital marketing. The management of the company can be able to resolve one of the most prominent organizational issue of less sale by adopting the digital marketing. References Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers Armstrong, G., Kotler, P., Harker, M., Brennan, R. (2015).Marketing: an introduction. Pearson Education. Leeflang, P. S., Verhoef, P. C., Dahlstrm, P., Freundt, T. (2014). Challenges and solutions for marketing in a digital era.European management journal,32(1), 1-12. Chaffey, D., Smith, P. R., Smith, P. R. (2013).eMarketing eXcellence: Planning and optimizing your digital marketing. Routledge Signori, P., Flint, D. J. (2016). DIGITAL Signori, P., Flint, D. J. (2016). 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The Digital Journey: Reflected Learnings and Emerging Challenges.International Journal of Management Reviews. Andrews, J. C., Shimp, T. A. (2017).Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Chaffey, D., Smith, P. R. (2017).Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing. Taylor Francis. Atkinson, D. (2016). CONCEIVING A MARKETING STRATEGY IN THE ERA OF DYNAMIC CAPABILITIES.Economic and Social Development: Book of Proceedings, 386.
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